September 28, 2016

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Posted in Category: Work — Amr Awadallah @ 7:31 pm | link | | comments (21)
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Maxolon 10mg pills $138.00 Will Panama Deliver for Yahoo!? Absofrakenlutely, maxolon 10mg pills $138.00 there is no doubt in my mind that Panama will deliver for Yahoo!, maxolon 10mg pills $138.00 the proof is Google, maxolon 10mg pills $138.00 yes Google, maxolon 10mg pills $138.00 and specifically Adwords. Maxolon 10mg pills $138.00 The question is not if Panama will deliver for Yahoo!, maxolon 10mg pills $138.00 but rather how fast it will deliver. Maxolon 10mg pills $138.00 I will try to address that question below.

Maxolon 10mg pills $138.00 Some background, maxolon 10mg pills $138.00 Panama brings two core changes:

  • One launched a few months ago and that is the new advertiser facing UI (user interface), maxolon 10mg pills $138.00 it is much faster and easier to use than the original Overture UI (which was not upgraded in years) and brings many new features like ad templates, maxolon 10mg pills $138.00 creative testing, maxolon 10mg pills $138.00 immediate ad activation, maxolon 10mg pills $138.00 and geo-targeting.
  • The other core change is what Yahoo! will launch late evening on Monday Feb 5th, maxolon 10mg pills $138.00 and that is the spanken new Quality-Ordering marketplace. Maxolon 10mg pills $138.00 In a nut-shell, maxolon 10mg pills $138.00 Yahoo!’s current marketplace orders the sponsored results by how much the advertisers are bidding regardless of how relevant the ad is to the query the user issues, maxolon 10mg pills $138.00 the new marketplace will focus more on the relevance of the ad and how it relates to the query.

Maxolon 10mg pills $138.00 Quality-Ordering (aka Quality Reordering) is a win-win-win, maxolon 10mg pills $138.00 i.e. Maxolon 10mg pills $138.00 it is a win for the users since they get more relevant sponsored results, maxolon 10mg pills $138.00 it is a win for advertisers since they get leads that are more likely to convert (so higher ROI), maxolon 10mg pills $138.00 and it is a win for Yahoo! since higher quality equals more clicks 🙂

Maxolon 10mg pills $138.00 Sue Decker indicated on the earnings conference call last week that the new marketplace will have a small positive revenue increase when it launches. Maxolon 10mg pills $138.00 The reason for that is even though the users are clicking much more, maxolon 10mg pills $138.00 the quality-ordering moves the relevant advertisers higher up even though they might be paying less, maxolon 10mg pills $138.00 i.e. Maxolon 10mg pills $138.00 the CPC (cost-per-click) drops a bit and that cancels out some of the additional clicks (Revenue = Clicks * CPC).

Maxolon 10mg pills $138.00 It is actually very hard to predict how fast Panama will start to deliver for Yahoo! revenue wise, maxolon 10mg pills $138.00 could take a couple of weeks, maxolon 10mg pills $138.00 but might also take months. Maxolon 10mg pills $138.00 The reason is that Panama depends on two crucial positive feedback cycles:

  • The first feedback cycle is about the Yahoo! users gaining trust back in the quality of the sponsored result ads and their relevance to the queries they issue. Maxolon 10mg pills $138.00 Yahoo! has been showing low quality (high-bid) ads for so long, maxolon 10mg pills $138.00 that now some users just ignore the sponsored result section entirely. Maxolon 10mg pills $138.00 As we all know, maxolon 10mg pills $138.00 losing trust is easy, maxolon 10mg pills $138.00 but gaining trust back can take some time. Maxolon 10mg pills $138.00 However, maxolon 10mg pills $138.00 once these users start clicking again, maxolon 10mg pills $138.00 there is no telling how much, maxolon 10mg pills $138.00 and how fast, maxolon 10mg pills $138.00 the clicks will start flooding in ;). Maxolon 10mg pills $138.00 Furthermore, maxolon 10mg pills $138.00 I hope that many of the users Yahoo! lost entirely to Google will now start coming back, maxolon 10mg pills $138.00 many users are actually oblivious to the difference between a sponsored search result and an algorithmic search result, maxolon 10mg pills $138.00 so they see a bad sponsored result at the top of Yahoo!’s SERP and just think Yahoo!’s search engine is crap, maxolon 10mg pills $138.00 and go to Google instead. Maxolon 10mg pills $138.00 I hope that will now start to change, maxolon 10mg pills $138.00 and these users will start coming back in droves 🙂
  • The second feedback cycle is about the Yahoo! advertisers realizing that they now are getting better qualified leads with Yahoo! generating higher conversion rates (the probability of a click leading to a transaction). Maxolon 10mg pills $138.00 Hence the advertisers should start increasing their budget allocation towards YSM (Yahoo Search Marketing) vs Adwords, maxolon 10mg pills $138.00 either by buying additional keywords, maxolon 10mg pills $138.00 or by increasing their bid prices on existing keywords, maxolon 10mg pills $138.00 or hopefully both. Maxolon 10mg pills $138.00 The advertisers are actually getting a dual benefit, maxolon 10mg pills $138.00 their ROI will improve from above (i.e. Maxolon 10mg pills $138.00 more sales) since the leads they get will convert much better, maxolon 10mg pills $138.00 but their ROI will also improve from below (i.e. Maxolon 10mg pills $138.00 less ad spend per click) since the new marketplace will reward higher quality advertisers by giving them a higher rank even if they are bidding less (or maintain their current position while paying less). Maxolon 10mg pills $138.00

Maxolon 10mg pills $138.00 The important fact to notice is that both of these feedback cycles are positive feedback cycles, maxolon 10mg pills $138.00 that is they reinforce them selves, maxolon 10mg pills $138.00 and reinforce each other as well. Maxolon 10mg pills $138.00 For example, maxolon 10mg pills $138.00 the more the users trust Yahoo!’s ads, maxolon 10mg pills $138.00 the more they will click on them, maxolon 10mg pills $138.00 the better info Yahoo! will have about those ads, maxolon 10mg pills $138.00 which will improve Yahoo!’s ability to show the users even more relevant ads. Maxolon 10mg pills $138.00 Furthermore, maxolon 10mg pills $138.00 the more users click on Yahoo!’s ads, maxolon 10mg pills $138.00 the more sales the advertisers see, maxolon 10mg pills $138.00 the more they spend. Maxolon 10mg pills $138.00 Also as the advertisers get more qualified leads, maxolon 10mg pills $138.00 they will be incentivized to make their ads of higher quality, maxolon 10mg pills $138.00 which will allow Yahoo! to show even more higher quality ads, maxolon 10mg pills $138.00 which will lead to the users clicking more and enjoying an even better experience. Maxolon 10mg pills $138.00 It is truly a mishmash of positive feedback cycles, maxolon 10mg pills $138.00 and Google is the proof that this works 😉

Maxolon 10mg pills $138.00 Positive feedback cycles tend to converge very quickly, maxolon 10mg pills $138.00 and since they feed into them selves, maxolon 10mg pills $138.00 infinity is the limit!

Maxolon 10mg pills $138.00 In conclusion, maxolon 10mg pills $138.00 this is only the beginning, maxolon 10mg pills $138.00 Yahoo! is just laying the foundation to provide better user experience, maxolon 10mg pills $138.00 more ROI for advertisers, maxolon 10mg pills $138.00 and eventually crush you know who 😉

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