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July 1, 2016

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Posted in Category: Work — amr @ 7:31 pm | link | | comments (21)
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Blood pressure doxazosin 2mg pills (generic) $94.00 (DISCLAIMER: I work for Yahoo!, blood pressure doxazosin 2mg pills (generic) $94.00 in fact I love Yahoo!, blood pressure doxazosin 2mg pills (generic) $94.00 so naturally I will be biased towards Yahoo!, blood pressure doxazosin 2mg pills (generic) $94.00 however I will try to justify my statements below, blood pressure doxazosin 2mg pills (generic) $94.00 furthermore, blood pressure doxazosin 2mg pills (generic) $94.00 these are my personal opinions and not Yahoo!’s).

Blood pressure doxazosin 2mg pills (generic) $94.00 Will Panama Deliver for Yahoo!? Absofrakenlutely, blood pressure doxazosin 2mg pills (generic) $94.00 there is no doubt in my mind that Panama will deliver for Yahoo!, blood pressure doxazosin 2mg pills (generic) $94.00 the proof is Google, blood pressure doxazosin 2mg pills (generic) $94.00 yes Google, blood pressure doxazosin 2mg pills (generic) $94.00 and specifically Adwords. Blood pressure doxazosin 2mg pills (generic) $94.00 The question is not if Panama will deliver for Yahoo!, blood pressure doxazosin 2mg pills (generic) $94.00 but rather how fast it will deliver. Blood pressure doxazosin 2mg pills (generic) $94.00 I will try to address that question below.

Blood pressure doxazosin 2mg pills (generic) $94.00 Some background, blood pressure doxazosin 2mg pills (generic) $94.00 Panama brings two core changes:

  • One launched a few months ago and that is the new advertiser facing UI (user interface), blood pressure doxazosin 2mg pills (generic) $94.00 it is much faster and easier to use than the original Overture UI (which was not upgraded in years) and brings many new features like ad templates, blood pressure doxazosin 2mg pills (generic) $94.00 creative testing, blood pressure doxazosin 2mg pills (generic) $94.00 immediate ad activation, blood pressure doxazosin 2mg pills (generic) $94.00 and geo-targeting.
  • The other core change is what Yahoo! will launch late evening on Monday Feb 5th, blood pressure doxazosin 2mg pills (generic) $94.00 and that is the spanken new Quality-Ordering marketplace. Blood pressure doxazosin 2mg pills (generic) $94.00 In a nut-shell, blood pressure doxazosin 2mg pills (generic) $94.00 Yahoo!’s current marketplace orders the sponsored results by how much the advertisers are bidding regardless of how relevant the ad is to the query the user issues, blood pressure doxazosin 2mg pills (generic) $94.00 the new marketplace will focus more on the relevance of the ad and how it relates to the query.

Blood pressure doxazosin 2mg pills (generic) $94.00 Quality-Ordering (aka Quality Reordering) is a win-win-win, blood pressure doxazosin 2mg pills (generic) $94.00 i.e. Blood pressure doxazosin 2mg pills (generic) $94.00 it is a win for the users since they get more relevant sponsored results, blood pressure doxazosin 2mg pills (generic) $94.00 it is a win for advertisers since they get leads that are more likely to convert (so higher ROI), blood pressure doxazosin 2mg pills (generic) $94.00 and it is a win for Yahoo! since higher quality equals more clicks :)

Blood pressure doxazosin 2mg pills (generic) $94.00 Sue Decker indicated on the earnings conference call last week that the new marketplace will have a small positive revenue increase when it launches. Blood pressure doxazosin 2mg pills (generic) $94.00 The reason for that is even though the users are clicking much more, blood pressure doxazosin 2mg pills (generic) $94.00 the quality-ordering moves the relevant advertisers higher up even though they might be paying less, blood pressure doxazosin 2mg pills (generic) $94.00 i.e. Blood pressure doxazosin 2mg pills (generic) $94.00 the CPC (cost-per-click) drops a bit and that cancels out some of the additional clicks (Revenue = Clicks * CPC).

Blood pressure doxazosin 2mg pills (generic) $94.00 It is actually very hard to predict how fast Panama will start to deliver for Yahoo! revenue wise, blood pressure doxazosin 2mg pills (generic) $94.00 could take a couple of weeks, blood pressure doxazosin 2mg pills (generic) $94.00 but might also take months. Blood pressure doxazosin 2mg pills (generic) $94.00 The reason is that Panama depends on two crucial positive feedback cycles:

  • The first feedback cycle is about the Yahoo! users gaining trust back in the quality of the sponsored result ads and their relevance to the queries they issue. Blood pressure doxazosin 2mg pills (generic) $94.00 Yahoo! has been showing low quality (high-bid) ads for so long, blood pressure doxazosin 2mg pills (generic) $94.00 that now some users just ignore the sponsored result section entirely. Blood pressure doxazosin 2mg pills (generic) $94.00 As we all know, blood pressure doxazosin 2mg pills (generic) $94.00 losing trust is easy, blood pressure doxazosin 2mg pills (generic) $94.00 but gaining trust back can take some time. Blood pressure doxazosin 2mg pills (generic) $94.00 However, blood pressure doxazosin 2mg pills (generic) $94.00 once these users start clicking again, blood pressure doxazosin 2mg pills (generic) $94.00 there is no telling how much, blood pressure doxazosin 2mg pills (generic) $94.00 and how fast, blood pressure doxazosin 2mg pills (generic) $94.00 the clicks will start flooding in ;). Blood pressure doxazosin 2mg pills (generic) $94.00 Furthermore, blood pressure doxazosin 2mg pills (generic) $94.00 I hope that many of the users Yahoo! lost entirely to Google will now start coming back, blood pressure doxazosin 2mg pills (generic) $94.00 many users are actually oblivious to the difference between a sponsored search result and an algorithmic search result, blood pressure doxazosin 2mg pills (generic) $94.00 so they see a bad sponsored result at the top of Yahoo!’s SERP and just think Yahoo!’s search engine is crap, blood pressure doxazosin 2mg pills (generic) $94.00 and go to Google instead. Blood pressure doxazosin 2mg pills (generic) $94.00 I hope that will now start to change, blood pressure doxazosin 2mg pills (generic) $94.00 and these users will start coming back in droves :)
  • The second feedback cycle is about the Yahoo! advertisers realizing that they now are getting better qualified leads with Yahoo! generating higher conversion rates (the probability of a click leading to a transaction). Blood pressure doxazosin 2mg pills (generic) $94.00 Hence the advertisers should start increasing their budget allocation towards YSM (Yahoo Search Marketing) vs Adwords, blood pressure doxazosin 2mg pills (generic) $94.00 either by buying additional keywords, blood pressure doxazosin 2mg pills (generic) $94.00 or by increasing their bid prices on existing keywords, blood pressure doxazosin 2mg pills (generic) $94.00 or hopefully both. Blood pressure doxazosin 2mg pills (generic) $94.00 The advertisers are actually getting a dual benefit, blood pressure doxazosin 2mg pills (generic) $94.00 their ROI will improve from above (i.e. Blood pressure doxazosin 2mg pills (generic) $94.00 more sales) since the leads they get will convert much better, blood pressure doxazosin 2mg pills (generic) $94.00 but their ROI will also improve from below (i.e. Blood pressure doxazosin 2mg pills (generic) $94.00 less ad spend per click) since the new marketplace will reward higher quality advertisers by giving them a higher rank even if they are bidding less (or maintain their current position while paying less). Blood pressure doxazosin 2mg pills (generic) $94.00

Blood pressure doxazosin 2mg pills (generic) $94.00 The important fact to notice is that both of these feedback cycles are positive feedback cycles, blood pressure doxazosin 2mg pills (generic) $94.00 that is they reinforce them selves, blood pressure doxazosin 2mg pills (generic) $94.00 and reinforce each other as well. Blood pressure doxazosin 2mg pills (generic) $94.00 For example, blood pressure doxazosin 2mg pills (generic) $94.00 the more the users trust Yahoo!’s ads, blood pressure doxazosin 2mg pills (generic) $94.00 the more they will click on them, blood pressure doxazosin 2mg pills (generic) $94.00 the better info Yahoo! will have about those ads, blood pressure doxazosin 2mg pills (generic) $94.00 which will improve Yahoo!’s ability to show the users even more relevant ads. Blood pressure doxazosin 2mg pills (generic) $94.00 Furthermore, blood pressure doxazosin 2mg pills (generic) $94.00 the more users click on Yahoo!’s ads, blood pressure doxazosin 2mg pills (generic) $94.00 the more sales the advertisers see, blood pressure doxazosin 2mg pills (generic) $94.00 the more they spend. Blood pressure doxazosin 2mg pills (generic) $94.00 Also as the advertisers get more qualified leads, blood pressure doxazosin 2mg pills (generic) $94.00 they will be incentivized to make their ads of higher quality, blood pressure doxazosin 2mg pills (generic) $94.00 which will allow Yahoo! to show even more higher quality ads, blood pressure doxazosin 2mg pills (generic) $94.00 which will lead to the users clicking more and enjoying an even better experience. Blood pressure doxazosin 2mg pills (generic) $94.00 It is truly a mishmash of positive feedback cycles, blood pressure doxazosin 2mg pills (generic) $94.00 and Google is the proof that this works ;)

Blood pressure doxazosin 2mg pills (generic) $94.00 Positive feedback cycles tend to converge very quickly, blood pressure doxazosin 2mg pills (generic) $94.00 and since they feed into them selves, blood pressure doxazosin 2mg pills (generic) $94.00 infinity is the limit!

Blood pressure doxazosin 2mg pills (generic) $94.00 In conclusion, blood pressure doxazosin 2mg pills (generic) $94.00 this is only the beginning, blood pressure doxazosin 2mg pills (generic) $94.00 Yahoo! is just laying the foundation to provide better user experience, blood pressure doxazosin 2mg pills (generic) $94.00 more ROI for advertisers, blood pressure doxazosin 2mg pills (generic) $94.00 and eventually crush you know who ;)

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Blood pressure doxazosin 2mg pills (generic) $94.00 — amr

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