{"id":45,"date":"2006-04-04T20:33:18","date_gmt":"2006-04-05T04:33:18","guid":{"rendered":"http:\/\/www.awadallah.com\/blog\/2006\/04\/04\/how-much-does-google-value-you\/"},"modified":"2006-04-04T20:51:38","modified_gmt":"2006-04-05T04:51:38","slug":"how-much-does-google-value-you","status":"publish","type":"post","link":"https:\/\/www.awadallah.com\/blog\/how-much-does-google-value-you\/","title":{"rendered":"How much does Google value you ?"},"content":{"rendered":"

As you know, Google last year introduced a feature that dynamically sets the required Minimum Bid for a given keyword (before that they had a flat $0.05 minimum bid for all keywords). I commented on this change <\/a>as being smart but evil at the same time, since it lets Google price its keyword inventory to perfection and capture every penny possible, thus leaving a small margin for you, the bidder. <\/p>\n

This allowed Google to drop the default minimum bid from $0.05 to $0.01, which allows them to capture more listings from keywords that were not ROI positive at 5 cents and above. However, at the same time it protects the high value keywords since Google can over-ride the minimum keyword bids for those terms individually.<\/p>\n

So for fun, I went to Google today and checked what is the minimum required bid for some people names, here are the results:<\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n
Alicia Witt<\/a><\/td>\n$1.00<\/td>\n<\/tr>\n
Courtney Love<\/a><\/td>\n$0.50<\/td>\n<\/tr>\n
Rene Russo<\/a><\/td>\n$0.50<\/td>\n<\/tr>\n
Arnold Schwarzenegger<\/a><\/td>\n$0.30<\/td>\n<\/tr>\n
Ken Norton<\/a><\/td>\n$0.30<\/td>\n<\/tr>\n
Julia Roberts <\/a><\/td>\n$0.30<\/td>\n<\/tr>\n
Steve Jobs<\/a><\/td>\n$0.20<\/td>\n<\/tr>\n
George Bush <\/a><\/td>\n$0.20<\/td>\n<\/tr>\n
Isaac Newton<\/a><\/td>\n$0.20<\/td>\n<\/tr>\n
Britney Spears <\/a><\/td>\n$0.20<\/td>\n<\/tr>\n
Terry Semel<\/a><\/td>\n$0.10<\/td>\n<\/tr>\n
Tom Cruise<\/a><\/td>\n$0.10<\/td>\n<\/tr>\n
Osama Bin Laden<\/a><\/td>\n$0.10<\/td>\n<\/tr>\n
Albert Einstein<\/a><\/td>\n$0.10<\/td>\n<\/tr>\n
Chris Anderson<\/a><\/td>\n$0.10<\/td>\n<\/tr>\n
Jeremy Zawodny<\/a><\/td>\n$0.10<\/td>\n<\/tr>\n
Guy Kawasaki<\/a><\/td>\n$0.10<\/td>\n<\/tr>\n
John Battelle<\/a><\/td>\n$0.10<\/td>\n<\/tr>\n
Larry Page<\/a><\/td>\n$0.10<\/td>\n<\/tr>\n
Mark Cuban<\/a><\/td>\n$0.10<\/td>\n<\/tr>\n
Bill Gates<\/a><\/td>\n$0.10<\/td>\n<\/tr>\n
Matt Cutts<\/a><\/td>\n$0.10<\/td>\n<\/tr>\n
Amr Awadallah<\/a><\/td>\n$0.05<\/td>\n<\/tr>\n
Caterina Fake<\/a><\/td>\n$0.05<\/td>\n<\/tr>\n
Chad Dickerson<\/a><\/td>\n$0.05<\/td>\n<\/tr>\n
Jennifer Sleg<\/a><\/td>\n$0.05<\/td>\n<\/tr>\n
Udi Manber<\/a><\/td>\n$0.03<\/td>\n<\/tr>\n<\/table>\n

Its really hard to figure out the logic behind their algorithm, if any, so for example, consider these facts based on the numbers above:<\/p>\n